Integra announces further Initiative price freeze

Allison Fishlock, Integra’s Purchasing Director said, “We recognise the ongoing challenges our members are facing. This price support will give dealers an opportunity to not only boost sales but also retain margins. The range continues to give members a competitive advantage particularly when it comes to pricing and accessibility.”

Initiative features a core range of over 400 everyday office products with a dedicated catalogue and marketing support available and provides members, both in commercial and retail, with a point of differentiation.