• Ingram Micro distributes Badgy in EMEA region

        • Ingram Micro Inc. and Evolis, a specialist in plastic card personalisation systems, have announced a new distribution agreement. Ingram Micro will now distribute Badgy card printers to its reseller network in Europe, Middle East and Africa. Badgy is a solution allowing the end-user to create and print personalised plastic cards within a few minutes.  

          These turnkey solutions are suitable for Ingram Micro resellers, including customers from local authorities, schools, associations and retailers to SMEs. 

          Mark Cheetham, Director DC/POS EMEA at Ingram Micro Europe said, "this agreement enriches and complements our offering with a very attractive card printer range, both in terms of design and price and, also brings new opportunities to over 100,000 Ingram customers across the region. Ingram Micro’s leading position in the IT distribution market is built on offering our resellers the products and support that they are looking for.”

          The plastic card printer Badgy is the entry level product of the France-based group Evolis. In 2017, Badgy registered a 20 per cent growth in the IT distribution market in the EMEA region. The solution targets small companies, institutions and associations and is sold with card design software Badge Studio, a card template library and a starter kit containing a color ribbon and blank PVC cards. The partnership program with Ingram Micro covers the two printer models Badgy100 and Badgy200.

          Olivier Chevance, EMEA Sales Manager for the Badgy range at Evolis added, "our collaboration with Ingram Micro enables us to immediately provide more than 30 countries now have access to our turnkey card solution thanks to a single marketing, logistic and financial interface. It will give us a huge growth opportunity in countries where Badgy has not been established. I am confident that our combined sales synergy will boost sales of the Badgy business within the Ingram Micro reseller network and will contribute to the ambitious Evolis 2020 development strategy."

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