HP Papers new initiative to inspire paper creations

HP Papers, manufactured and marketed by International Paper, has launched a new campaign in the UK, branded 'The Great Paper Escape', which gives people the opportunity to win a holiday or experience vouchers.

Starting from 1st April and running until 30th June end-users can take a picture of their paper creation and submit it to the HP Papers Europe website. The paper creation can be anything – from a stick man drawing to a complete work of art. Entries can be viewed and voted for on the Gallery page of the website which is now live and showcases the latest paper creations.  Winners will be drawn at random and contacted on 1st July.

Aimed at sparking the imagination and encouraging people to take a break from screen time, the campaign looks to attract adults and children alike who enjoy the benefits and escapism of putting pencil to paper. According to a recent study of the nation's media habits by Ofcom, screen time during the pandemic and lockdown has increased dramatically in the UK: people were spending around 40 per cent of their day watching TV and online video services, a rise of almost a third on the previous year.

The campaign will also be promoted across a variety of social media channels including Facebook, YouTube and Instagram and channel partners are encouraged to promote the initiative by downloading imagery and digital assets via the HP Papers portal.  More details can be made available through their Account Manager.