Female founders more focused on growth in next year

Global expenses app, ExpenseOnDemand, has commissioned a survey of business leaders to understand how firms are utilising tech, the demand for tailored solutions, and the biggest challenges they face over the next 12 months. The survey showed what female founders and business leaders are focused on for the year ahead with 1 in 3 (36%) stating that increasing profit was the focus while 23 per cent are looking to grow their businesses.

In comparison, male founders and business leaders are less optimistic with 40 per cent focused on managing costs and nearly 1 in 4 (23%) concerned about clients paying them. Furthermore, 19 per cent of male founders admitted they are concerned about the future and surviving the next 12 months with only 16 per cent of females admitting this is a concern.

The findings show how female founders take a different approach to manage their business compared to their male counterparts, often taking a much more optimistic and pragmatic approach, especially when it comes to planning, with millions more focused on growth and increasing profit. They are also much more likely to implement the right tech solutions with 1 in 6 (16%) saying automating as many processes as possible was critical to helping with growth.

Sunil Nigam, Founder at ExpenseOnDemand said, “We commissioned our report to help us understand what businesses want from their tech provider and what business leaders and founders are concerned about over the next 12 months. Managing and monitoring employee expenses are challenging especially with a remote workforce and that is why we offer a flexible and tailored solution and work with our clients to match their needs.”

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