Exertis has announced that its Exertis Pro AV brand is expanding across Europe, North America, Latin America, Australia and Asia.

The expansion serves as a reminder of Exertis' ability to provide a growing global network of manufacturer partners with a single, easy-to-access platform to a worldwide market of technology buyers. Exertis has taken the brand name global with the launch of Exertis Pro AV, the first in a series of Exertis specialist brands that will follow over the next several years. Pro AV is the largest business unit within the global business, making it the perfect place to launch the new specialist strategy.

According to Tim Griffin, Managing Director of parent company DCC Technology, the global brand realignment signals the start of a new era in worldwide specialist distribution and single-source supply chain management.

The 2018 acquisition of Stampede accelerated the initiative with Stampede Europe merging with Medium under the Exertis Pro AV brand that launched the same year. The scope expanded in 2019 with the inclusion of Stampede Asia and Australia under the brand.

Now, Exertis-owned Stampede in North America will be named Exertis. The Exertis brand will anchor Stampede in the United States, Canada and Latin America with Exertis Pro AV and other specialist brands to follow. Exertis Go Connect, which operates in the Benelux region, will also now align under the Exertis Pro AV brand.

Acquisitions COMM-TEC, with locations in Germany, Switzerland, Austria, Italy, Spain and Portugal; and Keren in the Netherlands will fall under the Exertis Pro AV umbrella in 2021. 

Tim said, "this is more than a new name; all Exertis owned companies are working together to provide a global platform for our manufacturers to access a single, easy-to-manage gateway to a world of Pro AV resellers and end-user customers. With Exertis as its specialist distribution partner, manufacturers can benefit from the product and category expertise of our passionate team members across the world. We can scale at a rapid rate and provide financial resources and supply chain solutions expertise.

"We offer an unbeatable combination of an ever-expanding portfolio of products and vendors, top-class professional services on-demand, endless resource and expertise at our fingertips and the ability to provide end-to-end solutions from one source. Now, more than ever, Exertis Pro AV can serve as the go-to choice for everyone's professional AV needs.”