Exertis has announced that it is extending its emailing tool to all resellers following successful trials. The tool enables resellers to send ready prepared e-shots to their end-user targets via an easy to use portal.

Each managed campaign consists of an e-shot and a landing page which can be fully personalised with the reseller branding. Resellers obtain a full preview of the campaign and can opt for which campaign they wish to run and receive click through and open rate reporting. 

Rob Fitzsimons, Exertis, Head of UK Marketing said, “this is a low cost, highly efficient way for our resellers to generate leads for their business. We have received great support from our vendors, enabling us to prepare a number of compelling messages, offers and promotions that our resellers can choose to take advantage of to generate their own marketing campaigns. Our aim is to provide a constant flow of high-quality content which can be simply deployed by our customers and targeted at their end-users.”

Exertis already has over 100 resellers using the system and has successfully run a number of campaigns featuring an array of leading vendors, with click-through rates in excess of 5 per cent, almost twice the industry average₁.

The portal and e-mailing platform are provided through InControl Marketing, exclusively to Exertis in the IT distribution market. Resellers can find out more about the opportunity by emailing marketing@exertis.co.uk.