• Europe’s SMBs to reinvent market offering in next five years

        • According to new research commissioned by Ricoh Europe, nearly a quarter (24%) of the 3,300 SMB leaders surveyed from across 23 countries expect to sell entirely different products and services within the next five years. Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age. 

          With heightened customer demands dictating the direction of change, 59 per cent of SMB leaders claim innovation is now a top priority. Value for money, demand for choice and emphasis on the quality of experience are deemed to have the most influence over how market offerings can stay current and relevant. As a result, 91 per cent expect to change their products and services to at least some degree.

          Technology is seen as playing a vital role in the innovation process, with 45 per cent of SMB leaders planning to use data driven insights to help shape their product set. However, concerns still exist with 59 per cent calling for access to better workplace technologies, 42 per cent wanting clearer routes to funding and 39 per cent identifying complex regulation as a key challenge. 

          David Mills, CEO of Ricoh Europe said, “today’s SMB leaders are tasked with charting a path through increasingly uncertain times. The good thing is that this can force companies to reconsider the direction they’re taking and help them find a more successful route to market. In particular, technological advancements are allowing for progressive change across an increasingly wide range of sectors. Leaders are telling us that increasing the quality of their products is key, but so are lowering costs and accelerating time to market. When taking the time to reassess their offering it’s essential they carefully consider how their organisation can work in more effective ways to strike the right balance.”

          Find out more at www.ricoh-europe.com/thoughtleadership

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Sharp launches new dealer partner programme

          Sharp launches new dealer partner programme

          Wednesday 15th Sep 2021
          Sharp UK has launched its new Technology Partner Programme, created specifically to support partner growth, reward success, and increase opportunities for a wide range of businesses. Sharp UK’s Partner Programme has traditionally been bas...Read More...
          BT Wholesale launches voice and broadband solutions for channel partners

          BT Wholesale launches voice and broadband solutions for channel partners

          Wednesday 15th Sep 2021
          BT Wholesale has announced a new suite of digital solutions for channel partners to support their small business customers as they transition to a digital future. WHC Express and B...Read More...
          Brother UK embraces hybrid working with HQ redesign

          Brother UK embraces hybrid working with HQ redesign

          Friday 10th Sep 2021
          Brother UK has adopted a hybrid working model and has made a significant investment to redesign its Greater Manchester HQ to support collaborative working and social interaction. The transition will see around 90 employees work from the office three...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue