Euroffice leadership strengthened with new MD

The EO Group has named Danny Berendsen as the Managing Director of the group's direct brands, Euroffice and UK Office Direct.

The EO Group has announced that Euroffice and its sister brand, UK Office Direct, will be led by Danny as it invests in scaling all business units in the group. Danny, who previously spent six years with the EO Group and begins his new role in June, will be tasked with driving additional growth opportunities in Euroffice.

Simon Drakeford, CEO of EO Group said, "it's great to have Danny back into the EO Group fold. His experience in e-commerce, digital marketing, and his commercial acumen will be key in helping the Euroffice and UK Office Direct team propel forward to achieve their full growth potential."

“Danny is a key hire and part of our wider efforts to drive the Group forward to greater success. We have the platform, technology, team, and now the leadership required to significantly move the needle."

Danny added, "I am very pleased and excited to return to the EO Group after six years. My experience and passion for digital marketing and trading, coupled with the experience I have gained working for one of the leading manufacturers in the industry, will benefit the group significantly.

“I have already had a preview of the platform enhancements that have been launched during my time away, and I am very excited and impressed with the possibilities it can provide in taking Euroffice and UK Office Direct to the next level, together with an eager, enthusiastic, and talented team. I honestly cannot wait to start.”

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