EO Group has sold Euroffice Italia Srl to GECAL Spa, an Italian retailer in advanced technological solutions for the workplace.
With Euroffice Italia Srl being one of the most important national players in the Italian online B2B office supplies market and GECAL Spa operating in the Italian market for over thirty years, the partnership will leverage a strong cultural fit and provide the opportunity to build on Euroffice Italia’s established brand and GECAL’s local market knowledge.
Michele Ambrosini, President of GECAL Spa said, “the acquisition represents an extraordinary opportunity to expand our market coverage thanks to the quality and experience of Euroffice Italia’s management and to use EO Group’s bespoke technology, which will allow us to manage our entire business in real-time, gain customer-centric insights and optimise sales.”
For EO Group, the move allows the company to further focus its strategic efforts on strengthening its technology platform. Euroffice Italia will continue to leverage EO Group’s technology platform to deeper penetrate the small to medium-sized business supplies market-dominant in Italy.
Simon Drakeford, added, “EO Group is very excited about our new partnership. The rapid change within the Italian office supplies market means that it makes perfect sense to have an Italian owner and partner, allowing Euroffice Italia to use broader local expertise as well as fully utilise all the features and functions of our technology to enable the next chapter of growth. The move means that EO Group can now focus on strengthening our position as a leading e-commerce platform provider in the industry, with Euroffice Italia becoming another one of the significant license deals fully leveraging our technology suite.”