• Dynamic identifies Chair envy as new trend

        • Dynamic Office Solutions has seen a shift away from the desire to buy the cheapest product, and towards purchasers taking a more professional look at seating needs and devote more investment to products that drive comfort, user satisfaction and efficiency. 

          Dynamic has also found that dealers that are providing smarter solutions are finding the love for better product is highly contagious. Secure an order for a chair you know delivers user delight and there is a good chance that others will snap up a chance to mimic the purchase and order one for themselves.

          David Orr, Dynamic Head of Strategy said, “canny dealers use the power of peer pressure as a force for good. When one person invests in a chair that delivers comfort, efficiency and quality others want some of the action.  It can drive significant increases in order values – and a more satisfied end-user customer base.”

          Dynamic works closely with many of its dealers. One reseller is providing furniture and seating solutions to a corporate energy company. They first discussed usage, location, work style, tasks performed by the users, build/weight of users and of course budget.

          The dealer used the Dynamic sample service and provided a chair she thought was ideal.  It was an Onyx posture chair that was installed, tested and loved. The dealer made a point of arranging a one-hour familiarisation session to other workspace colleagues in the company – a chance to share the joy.

          All were intrigued and joined the try-before-you-buy session.  Following that the dealer sold another 47 of the chairs in to the same area.

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