• Dynamic homes in on new trend

        • As people are now operational from home or a current remote from office location to conduct business, it has led to a shift in the interiors products Dynamic sells, and the way it distributes them.

          Dynamic has been busy helping resellers provide solutions to contacts in the NHS which has also recognised the need to set people up at home.

          The new purchases can often be two-phased. An initial order for a basic bundle and then as homeworkers become familiar with the new workstyle, they realise additional items may be needed such as filing cabinets and bookcases.

          The other area that has changed is budget. Often when buying a home office desk and chair the spend historically was from a personal budget. As a result, quality could suffer as end-users struggle to spend as little as possible.

          Now things have changed. It is a company purchase that will mean more realistic budgets. And employers may want to write off the expenditure over time so a chair with a decent manufacturer’s warranty is important.  

          As employers are still subject to the same legal requirements as they would do if the employee is working in company premises, quality is crucial.

          David Orr, Dynamic’s Head of Strategy said, “our own dealers’ sales to home users is noticeably now on higher budgets. We are for instance supplying posture and ergo chairs in abundance because users need the support a better-quality seating option will provide. Because home office workers tend to spend longer at their desks Sit/Stand desking and 24-hour seating is a preference for many.”

          Inevitably the amount of space consumers may have when setting up shop in their study at home, or even a spare bedroom, is less than within their company office.

          One other critical point to remember is to ensure furniture is easy-to-assemble. Commercial grade desking and seating is easy to put together. When professional installers are making these, with the clock ticking, speed of build is key.  

          David added, “my own top products list for a dealer to recommended to an end-user starts with a decent posture chair. Then it is a desk. This is frequently slimline and often narrower than the most popular 1600mm wide office desks such as 1200 or 1400 wide. Consumers can be more fabric and finish sensitive when buying for the home so having a wide variety of wood and material finishes is a good option.  Buying something that tallies with their domestic decor is an important factor.

          “After that, it is all about the storage starting with at-desk pedestals, filing cabs and bookcases and for some additional solutions such as cupboards to tuck away all that documentation and office periphery.

          “Homeworking is becoming a new experience for millions.  My guess is that most will remain that way either as full-time home workers, or flexi workers using their home base a few days a week.”

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