DMSL launches channel campaign to drive sales of BTnet leased lines

The distributor is rolling out a promotional programme encouraging resellers to take the BTnet proposition to customers who need better performance and bandwidth than that available with standard broadband offerings.

John Carter, Managing Director of DMSL said, "this is a breakthrough offer and one that can generate good business and invaluable recurring revenues for resellers. Most firms depend on the Internet now and they need to know the connection is going to deliver enough speed and capacity to support their apps and services. For these companies, a BTnet leased line is an excellent option and one that will mean they are never competing for bandwidth. It's a great deal for the customer and fits hand-in-glove with the transformation that's taking place in the channel right now, with resellers switching to subscription- and services-based business models." 

With BTnet leased lines customers also benefit from 24/7/365 support, a five-hour target fix-time of and a 100 percent availability SLA with the right to claim from the first minute of any outage. DMSL is offering both pre-sales technical and pricing support to resellers and has a dedicated BT team who will help resellers to manage the installation process.

DMSL is actively promoting the BTnet proposition and the other connectivity and voice services it can offer to resellers, alongside its Broadband and Phones (BaPs) initiative, which provides resellers with their own-label web pages that allow end-user customers to compare the different broadband, voice and mobile options available, side-by-side. DMSL also provides active lead generation and marketing support to partners as part of the BaPs programme.