DMSL announces new WiFi partnership

DMSL has teamed up with Smarter WiFi, the specialist wireless solutions provider, to offer resellers a simple guest WiFi package for smaller business customers. The Smarter WiFi package provides the end-user customer with everything they need to provide WiFi for visitors. It includes a Mini Smart router, which the host business simply attaches to their existing broadband router. The guest WiFi network can be given with a name that will be instantly recognisable to guests, who, after providing some basic details can get online without having to provide a username or password. The package, which features a branded log-in screen, also captures essential information, such as the visitor's name and email, which can subsequently be used for marketing purposes. The page includes a notification informing users that they are agreeing to sign-up to an email list, ensuring compliance with GDPR. Once logged-on the customer can be redirected to the host's website.

John Carter, Managing Director of DMSL said, "the Smarter WiFi package is exactly what smaller businesses that have a stream of guest moving through all the time need. For dentists, physiotherapists, hairdressers and barbers, nail bars, tattoo artists, small gyms and many other businesses, it's ideal as it gives people quick and easy access and also captures their details, so the business can build a proper marketing database, which they'd otherwise find it difficult to compile. It's an ingenious solution that benefits everyone."

Resellers benefit from getting an immediate commission payment on the sale and regular monthly subscription. Packages start from £25 per month.

Other features of the Smarter WiFi solution include simple integration with MailChimp, making it easy for host businesses to convert data gathered from WiFi guests into a mailing list that they can use immediately. There is a built-in email and SMS distribution platform and the host can also post adverts through their WiFi connection.

Data and time limits can be set for users and the package also comes with in-depth analytics and reporting, so companies can examine activity patterns and tailor their marketing activity accordingly. Integration with TripAdvisor makes it is easy for WiFi users to post a review and simple surveys can also be taken through the guest WiFi, allowing the host business to collect customer feedback.