Derwent has confirmed its first appearance at this year’s London Stationery Show.

Attendance at the show marks a big year for Derwent as the company extend its product categories and look at new ways to attract a wider demographic of artists.

An extended and revamped Derwent Academy range will get its first outing at the show, with a selection of new product categories. In new-look packaging, the range will now include pastels, paints and markers for the first time.

Derwent Academy products will be complemented by bespoke retail units for a range of in-store promotions to encourage consumers to trial a new product or attract them to take up art for the first time.

Mike Stranders, Vice President and General Manager of Derwent Pencils said, “we’re excited to be a part of the London Stationery Show for the first time.

“Over the last twelve months, we’ve continued our tradition of innovation and our product categories have broadened, appealing to a greater number of creatives and artists of all abilities, whilst ensuring that every product contains the quality and innovation expected from Derwent.

“We look forward to meeting with new customers to discuss new retail opportunities and the Derwent brand proposition.”

Derwent has also recently added new products to its professional range, including the Derwent Lightfast range and the Inktense Paint Pan Set which received a highly positive reaction at Creative World in Frankfurt in January.

Attendees to the Business Design Centre in Islington on 24th – 25th April will be treated to an art masterclass by internationally recognised artist and writer Jake Spicer, displaying how Derwent products can appeal to a range of creatives. The Derwent team will be available for meetings and product demonstrations throughout the show. If you’re keen to find out more how you can be involved with Derwent, email Nuala.henry@acco.com.