Data Direct Thames Valley Limited has announced an exclusive UK distribution partnership with Beijing based China Eternal (CET Group).  

Under the agreement, signed in December 2019, Data Direct secured exclusive rights to distribute CET’s range of consumables, components and parts, giving the dealer channel access to up to 2,200 individual lines. 

The agreement also means that Data Direct will strengthen its product portfolio and give customers more choice, competitive pricing and the assurance that all CET products meet the most stringent standards in production, quality control and testing. 

Peter Cowan, Purchasing Director said, “Data Direct will increase its product range to encompass all CET products, allowing us to widely promote into the printer market too. Whilst on a recent visit to the factory, we were heartened by the vision of the Chairman and CET’s long-term confidence in the OE industry.”

Patrick Winterbotham, Data Direct Chairman and MD added, “we are delighted to have signed an exclusive agreement with CET. Having seen their testing and production facilities first-hand as well as their robotic distribution centre, we couldn’t fail to be impressed. Data Direct has sold CET products for many years and, like them, always put quality and service first. Becoming their exclusive UK distributor underpins our belief in their abilities and will further strengthen our position in the market.”