Custom and Ingram Micro begin new partnership

Custom, a high-tech solutions company, specialised in the retail, enterprise and specific vertical markets, has entered into a distribution agreement with Ingram Micro DC/POS EMEA. 

This agreement includes the main product groups of professional printing solutions, scanning & image systems, mobile computing and also service. This encompasses all-in-one terminals/pc pos, from barcode scanners to a vast range of Self-service/Kiosk/Panel printers, POS and ticket printers. The new alliance will serve as a growth ramp for Custom Group, allowing it to meet expanding global demand. 

Davide Guerra, Chief Marketing & Business Transformation Officer, Custom said, "we are excited to have gained the interest of Ingram Micro and we are totally ready to strengthen our presence in the EMEA theatre. Our synergic offers draw on multiple, combined solutions sold in many different industries: best-in-class and unique hardware, software and service with a real opportunity to improve and support the market needs of all targets through multiple vertical solutions."

With this partnership, Ingram Micro will give distribution access to Custom products to its 115,000 resellers throughout EMEA and bring a more widespread coverage distribution of Custom solutions already used by important partners globally. Thanks to a global footprint with more than 200 engineers and 100 software developers Custom expertise is available in over 71 countries; with a focus on more than 14 different fiscal markets and multi-sector solutions. 

Relying on a wide range of solutions and expertise in different but synergistic vertical markets, Custom will bring a real plus to Ingram Micro's range, offering solutions that support and develop all kinds of needs. 

Davide said, "Custom's market is constantly expanding and one of the things that make the difference is being able to expand the business through a number of different vertical solutions stocks. Thanks to our channel program, our partners will have access to a wide range of highly specialized and innovative hardware solutions combined with software, apps and service options. We are also proud to continue on the company's original path of studying custom/tailor-made solutions for key accounts and most important verticals. Ingram Micro represents what we needed: an international Partner with a historic brand able to provide unparalleled coverage. 

Mark Cheetham, Ingram Micro's Director for DC/POS in EMEA added, "we at Ingram are excited by the new opportunities Custom can bring to our resellers across EMEA. Custom's wide range of retail products strengthen our POS portfolio and help us provide a more extensive range of solutions to our partner. With a focus on adding value our and our 182 dedicated AutoID and POS professionals in more than 30 countries I feel we can be an enabler in Custom's growth across our region."

More News
9 hours ago
Role of AI in customer service teams' mental wellbeing
In recent times, employee wellbeing has been on the top of the agenda for both employees and employers, and the pandemic has brought it even further into the spotlight. As reported by the World Health Organization (WHO), poor health reduces national GDP by 15 per cent, almost twice the 8 per cent hit to GDP that the pandemic itself has had. Therefore, it’s unsurprising that improving mental health has become a key focus for senior leaders.
10 hours ago
COLOP reorganises top management
Stamping and marking manufacturer, COLOP is making an orderly and planned handover of the management after Christoph Skopek was appointed as additional Managing Director in 2021 and shared the management with Ernst Faber, who is now retiring after 31 years of management.
10 hours ago
New DURABLE RISE to tackle remote working ergonomics
DURABLE is launching a solution in the form of the laptop stand RISE. The stand ensures that the device is at the perfect height, it also makes it possible to work ergonomically with an external keyboard and mouse or a second monitor. The infinitely height-adjustable stand is available now.
11 hours ago
Kodak Alaris enhances i4000 Series Scanners
Kodak Alaris has enhanced its Kodak i4000 Series Scanners. The Kodak i4650 and Kodak i4850 Production Scanners now deliver faster scanning speeds of up to 160 pages per minute (ppm).
12 hours ago
Westcon-Comstor launches own flexible payment solutions
Westcon-Comstor has launched Flex (Flexible Payment Solutions), a payment service that provides flexible funding for the IT channel.
12 hours ago
Avery and ID&C announce key organisational changes
Avery UK Group has announced organisational changes in both its Avery and ID&C companies to meet the changing needs of their customers and a continuously evolving market. Effective immediately, the business has consolidated all commercial teams and appointed experienced lead Kristine Humphreys as Commercial Director.
1 day ago
Industrial automation makes way for information automation
Today, most manufacturing processes are automated on some level, and only growing more so. But can the same be said for our cognitive activities and information-related processes? Collecting, analysing, and extracting value from data is surely the next step in optimising industrial processes, yet the way it is currently treated in terms of technological investment and prioritisation would suggest otherwise. This is according to Jason Chester, Director of Global Channel Programs, InfinityQS.
1 day ago
Brother launches new scanning range for customer efficiency
Brother has launched a new range of A4 desktop document scanners for resellers that are helping customers drive efficiencies and cut the costs of maintenance.
1 day ago
RELEX Solutions acquires Formulate
RELEX Solutions has acquired Formulate, a Swedish promotion planning, and analytics company, building upon its position as a trusted provider of unified retail planning solutions.
1 day ago
Nuvias Group appointed sole distribution partner for Armis
Armis, a unified asset visibility, and security platform has selected the Nuvias Group as its distributor partner for the UK and DACH markets, moving from a direct to a two-tier distribution model, to boost its growth in Europe.

Login / Sign up