• Complete launches new branding in race to zero emissions

        • Complete is now entering into a new period as it launches its new branding, the next phase of its strategy and to go zero emissions in London.

          After completing several high-profile acquisitions to improve its national footprint, regional workforce and services portfolio, the Group’s CEO, Richard Coulson, has also announced the new-look management team that is set to take the company forward at pace.

          Richard said, “the last year has been tough for most individuals and companies, it has been hugely distracting for us too, but due to the hard work. strength and commitment of our regional workforce and management team, we have continued to integrate and fuse the 2019 acquisitions to complete our national operating platform which now includes our own national final foot delivery fleet and overnight interbranch trunking logistics from our NDC in Birmingham to each of our regional branches. Our IBT and final foot transport enable us to service the needs of our clients across the UK and consolidate their deliveries from each of our divisions including our print manufacturing facilities, our workwear embroidery facilities whilst also feeding our interior installations teams and moving IT peripherals to our team of tech engineers who operate across the UK so they can attend calls even faster. We have also now set up and gone live with our own in-house shredding facility where we collect recyclable materials on our own return fleet. On top of all of that, we have now taken delivery of our new fully electric London fleet so all our deliveries in London are now 100 per cent emissions-free and we have added one fully electric vehicle to 6 of our branches outside of London and we have now released our company objective to reach net-zero nationally by the end of 2023 or before.”

          To help deliver Complete’s strategic plan, the company has made some key additions to the senior management team. As part of those additions, Adam Noble takes the role of Group Chief Commercial Officer (CCO), driving group strategy while continuing to evolve the services portfolio, proposition and sales and marketing tools. Mark Heath becomes Chief Merchandising Officer (CMO), responsible for developing and optimising the companies supply chain. Ian Robbins has taken the role of Group Service Director (GSD), responsible for implementing and improving the Group’s new operating structure. Ian will be supported by Peter Argall, who joins the group as director of the Group’s NDC which is further supported by Andrew Fergusson, Julie Whitham and Gareth Hatton who are the existing regional service directors.

          These new roles add further experience, expertise and drive to the existing senior management team which comprises Chris Newman (COO), Darren Roe (CFO), Dave Phelps (RMD), Kathy Chapman (RMD), John Barker (RMD), Charlie Waters (Group IT and Projects Director) and Karen Livock (Group HR Director). 

          Richard added, “all these changes have been made to ensure we achieve our strategic objectives and growth plans as we embark on what will no doubt be the most exciting and rewarding chapter in our journey so far, especially as we all come through the final stages of the COVID crisis.”

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