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Columbus makes offer to acquire CRO agency Endless Gain

Columbus A/S has submitted a conditional offer to acquire the UK-based e-commerce consultancy Endless Gain Ltd.

Endless Gain is an experimentation agency dedicated to solving business challenges for e-commerce companies, focusing on enhancing the customer experience. With a specialised emphasis on the UK's retail sector, Endless Gain has partnered with prestigious brands such as Dreams, Jigsaw, Shark Ninja, and Moss Bros.

Søren Krogh Knudsen, CEO & President of Columbus said, “the acquisition of Endless Gain marks the first milestone in our newly announced strategy, New Heights, with an ambition to achieve growth via acquisitions. By acquiring Endless Gain, we reinforce our market position within e-commerce and strengthen our footprint in the UK retail industry. This represents a significant step in Columbus’ journey to becoming an end-to-end partner for retail customers.”

The acquisition of Endless Gain is part of Columbus’ newly announced strategy, New Heights, with the ambition to expand the suite of services and strengthen the company’s market position in key geographic markets. With the acquisition of Endless Gain, Columbus will provide a more complete offering within digital commerce, marking the company’s intent to provide more sustained customer relationships with customers in the retail industry.

Endless Gain adds 25 highly skilled consultants located in the UK and India to Columbus’ global digital commerce team consisting of more than 250 consultants. Endless Gain’s retail industry reputation and capabilities will positively influence Columbus' reputation and extend to the company’s key industries, such as manufacturing and food, that aspire to the retail sector.

Neil McKay, CEO of Endless Gain added, “We are thrilled to join forces with Columbus, a move that marks a significant milestone in Endless Gain's journey. By aligning with Columbus' strategic vision, we are excited to expand our reach, enhance our offerings, and contribute to Columbus’ growth trajectory. Our commitment to innovation and excellence in optimisation and experimentation will now have a broader canvas, benefitting not only our existing clients but also opening doors to new opportunities in various global markets. We look forward to this new chapter, where our combined strengths will create unmatched value for our clients and set new benchmarks in the industry.”

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