• Channel partners’ reliance on collaboration lower than 2017

        • Channel services provider, Agilitas, has launched its ‘CONNECT to Collaborate’ guide, which is the second in the company’s series of ‘How-to’ reports. The reports are a central part of Agilitas’ channel insight campaign, ‘CONNECT - Voice of the Channel’, which was launched back in 2019. 

          The guide is based on the results of research commissioned by Agilitas, surveying leading channel decision-makers about their predictions for the future of the industry and the role that collaboration will play in this.

          The research found that on average, channel leaders attribute only 17 per cent of their revenue to collaboration and partnerships with other channel companies, compared to 25 per cent in 2017. However, the majority of respondents expected to see an increase in levels of collaboration as they look to the future.

          The most popular reasons given for partnering with other companies were that collaboration is more cost-effective (according to 41.1% of respondents), and speed/efficiency (also selected by 41.1% of respondents). Other reasons included keeping up with regulation, and meeting customer demand.

          Shaun Lynn, CEO, Agilitas said, “it has always been clear that collaboration is one of the ways that our industry differs - and stands out - from others, and the COVID-19 crisis has illustrated this more clearly than ever. Collaboration is inherent in the very nature of our industry; even the way we refer to other companies as ‘partners’, and our relationships, or ‘partnerships’ with them, shows how collaborative the channel is. Although it is surprising to see that the amount of revenue attributed to partnerships has decreased since 2017, it is heartening to understand that channel leaders expect this to increase in the coming months and years. Working closely together to expand propositions is the only way channel companies will be able to survive and come out of the other side in the best possible health.”

          As well as investigating the state of collaboration in the industry at the moment, the report also investigates the top advice from channel decision-makers about how best to collaborate. The most popular piece of advice was ‘Businesses must identify the core services they can continue to deliver for current customers, while also looking at those solutions that will need to be outsourced to strategic partners’ - recommending that firms should be cautious not to rely solely on partnerships, nor solely on their own solutions.

          For the Connect to Collaborate report, Agilitas surveyed 250 channel leaders working in UK-headquartered businesses, with an annual turnover of over £5million. The results within the report are the findings of this commissioned research, carried out in partnership with leading research firm Opinion Matters in 2019. 

          Agilitas will be releasing further findings in an upcoming ‘how-to’ guide, ‘Connect to Transform’. 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Remote security top concern for decentralised procurement

          Remote security top concern for decentralised procurement

          Thursday 23rd Sep 2021
          IT heads say data leaks in the home will cause the biggest security headache over the next two years as hybrid working arrangements see employees buying and installing their own technology, according to new research by Brother UK.  More than a ...Read More...
          Lexmark agrees new European partnership with Computacenter

          Lexmark agrees new European partnership with Computacenter

          Thursday 23rd Sep 2021
          Lexmark has announced a partnership with independent UK technology partner Computacenter. The partnership will offer a better experience for enterprise customers, allowing them to work directly with Computacent...Read More...
          Kodak Alaris scoops BLI PaceSetter Award in distributed capture

          Kodak Alaris scoops BLI PaceSetter Award in distributed capture

          Thursday 23rd Sep 2021
          Keypoint Intelligence has announced that Kodak Alaris has won the Buyers Lab (BLI) 2021-2022 PaceSetter Award in Distributed Capture. This accolade recognises the OEM with the leading distributed capture technology portfolio, including single-fu...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue