Largely due to television shows such as Sir David Attenborough's Blue Planet II, public awareness of issues like sustainability has never been higher.
Research by NatWest found that Britain's medium-sized businesses are responding to this trend, with 57.5pc saying that sustainability is 'extremely' or 'very' influential in their decision making.
Consumers are actively seeking out more sustainable products and services and rewarding environmentally-friendly businesses in the wake of the coronavirus pandemic, a research report from E.ON reveals.
Dr Pete Jansen, principal lecturer at the London School of Business and Finance, says: "Businesses are increasingly aware their reputation depends on how socially and environmentally responsible they are perceived to be."
Consumers are willing to pay a premium, too. The research shows more than a third (34 per cent) of people have already knowingly paid more for 'green' products since the pandemic struck and more than half (51 per cent) think the environmental credentials of a product or service are now just as important as the price they pay for it.
In Channel Info's Special Supplement Sustainable Partners, we talk to the experts at ACCO Brands, Pilot Pen, Pelikan, Hopax, STABILO, and The Jolly Savage about what other businesses can learn from them to become sustainable partners themselves.
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