Businesses on 'efficiency offensive' as 85% expect growth in 2023

ClickUp, the productivity platform, has released multi-country research revealing that many businesses are thriving in spite of the challenging economic climate.

Despite 54 per cent of respondents expecting the downturn to be the worst in more than two decades, 81 per cent saw their sales grow in 2022, and 85 per cent expect growth this year.

As a result, businesses are eschewing the recent trend of cutting back, and are instead going on an ‘efficiency offensive’. This strategy prioritises investing in technology and employees in tandem to improve performance and customer retention, which was identified as a key objective for this year.

Richard McGuinness, VP of Sales EMEA at ClickUp said, “optimism is in the air thanks to better-than-expected performance for many businesses over the last couple of years. Combined with a healthy dose of realism due to ongoing uncertainty and volatility, businesses are focussing on smart, long-term investments in technology and people. Prioritising operational efficiency will be a major growth strategy for businesses in 2023 and beyond, ultimately enabling them to better serve their existing customers while improving their appeal to prospects.”

Customer retention is the key to growth

40 per cent of respondents listed customer satisfaction and retention as the number one metric they'll be tracking. By providing a high-quality customer experience, businesses can improve customer loyalty and increase sales. To achieve this, businesses are looking to technology to reduce busywork, freeing up people and resources to focus on customer service. 

Tech and automation will play a crucial role in driving efficiency

75 per cent of respondents are planning to increase their tech investments this year, while 50 per cent are reprioritising projects and investments. The key priorities were identified as efficiency, automation, and scalability. 

The data reveals that 61 per cent are planning to automate and consolidate operations. By using better tools, cloud services, and AI, businesses are looking to automate routine tasks and create scalable systems, enabling greater efficiency and agility. 

People also play an important part in the efficiency offensive

While there is often concern about the impact of technology and automation on jobs, nearly 40 per cent of respondents plan to increase headcount this year, indicating that businesses are looking to invest in both technology and people to improve efficiency and productivity. In fact, respondents who said they were increasing investment in tech are less likely to reduce headcount this year and are more likely to plan on increasing headcount. 

There is also a focus on retaining staff, with adopting and supporting flexible work cited as the top strategy for keeping employees on their books, according to 70 per cent of survey respondents.

More News
5 hours ago
Konica Minolta unveils AccurioPress C14000e Series
Konica Minolta has unveiled the enhanced AccurioPress C14000e Series. Launched globally in October 2019, Konica Minolta has sold more than 700 AccurioPress C14000/C12000 machines in Europe.
7 hours ago
Integra announces national conference date
Integra has announced its national conference will be held on Wednesday 6th March 2024 at the Hilton, St George’s Park, following on from the success of the ‘Strength Through Unity’ Conference.
7 hours ago
Exertis relocates Supplies Division to ‘larger, more modern space’
Exertis has announced that its specialist trade-only distributor business of printer supplies, data storage media, and office & technology products, Exertis Supplies, will move location to Interchange 26 near Cleckheaton with effect from October 2023.
8 hours ago
BOSS Board welcomes VOW Wholesale’s Managing Director
The BOSS Board has announced that Adrian Butler, Managing Director of VOW Wholesale, will be joining the BOSS Board, effective immediately.
8 hours ago
Daisy Communications named Partner of the Year
TalkTalk Wholesale Services and Virtual1 have named UK telecommunications company, Daisy Communications, as Partner of the Year: Large Business at their FutureConnect 2023 awards.
1 week ago
PFU launches new scanner addition
PFU (EMEA) Limited, a Ricoh company, has announced the addition of the RICOH fi-8040 to its range of scanners. This unit offers multiple ways to connect to business workflows, while also delivering an intuitive user experience, with or without a PC or server.
1 week ago
LSS 2023 unites the industry with key trends highlighted
With a 20 per cent increase in new exhibitors and a 12 per cent increase in visitors, this year’s London Stationery Show which took place between 16th-17th May marked the most successful since its return in 2021.
1 week ago
TD SYNNEX UK awarded disability confident employer level 2
TD SYNNEX has been awarded Disability Confident Employer Level 2 in recognition of the activities and processes it has in place to ensure that co-workers and job applicants that have a disability are treated fairly and have access to the resources they need.
1 week ago
SMES no choice but to embrace cloud to thrive
Small businesses need to conquer their fears of cloud technology if they are to thrive in the next decade, experts have warned.
1 week ago
BT Wholesale reveals business appetite for tech spending
BT Wholesale has published new research into UK businesses, aiming to understand what is important to channel partner customers to help supercharge growth.

Login / Sign up