• BT launches new Partner Plus programme for wholesale customers

        • BT Wholesale Partner Plus is a three-tier programme that has been designed to make it easier for partners to collaborate and integrate with BT Wholesale’s suite of experts and services. Building on existing services for the partner community, BT Wholesale Partner Plus formalises the current offerings, creating a strong foundation for a partner network. 

          Each tier will come with a range of benefits including commercial support, sales and marketing resources, learning tools built by industry experts and access to exclusive events. These benefits will be delivered through BT Wholesale’s new Partner Plus Hub which offers an end-to-end digital experience, giving partners control of their account with a range of self-serve tools.  

          Alex Tempest, Managing Director of BT Wholesale said, “our Partner Plus programme is an exciting step-change in how we do business with our BT Wholesale partner community. As Europe’s largest Wholesale provider, it’s really important for us to lean into customer feedback on more simple ways of working with our business, and our Partner Plus programme does just that, providing easy access to resources, more personalised support and a brilliant digital customer experience. We’re really excited to start the roll-out Partner Plus to the Channel empowering them to benefit from our network to innovate, grow and to better serve their customers.” 

          With over 70 per cent of partners asking for more brand association with BT Wholesale, eligible members of the Partner Plus programme can now qualify to use the BT Wholesale brand in their marketing communications to demonstrate their partner status with a trusted UK provider, whilst also building their own identity. 

          BT Wholesale partner, Spitfire is the first organisation to officially join the Partner Plus Elite programme.  

          Harry Bowlby, Managing Director, Spitfire added, “We’re thrilled to be recognised as BT Wholesale’s first Elite partner as part of its Partner Plus programme. Our relationship with BT Wholesale spans over two decades; a testament to the strength of our working partnership and a nod to future success. For Spitfire, encouraging trust and loyalty across our customer base is critical to the success of our business. As an Elite Partner, we’re now able to provide additional reassurance to existing and new customers that they are partnering with an established and trustworthy business. For us, that’s a huge commercial and marketing benefit.”  

          For more details on BT Wholesale Partner Plus programme, see here  

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