Bitdefender announces Formula One partnership with Scuderia Ferrari

Cybersecurity experts, Bitdefender has entered a multi-year partnership with Ferrari S.p.A., to become a global cybersecurity partner of Scuderia Ferrari, which is competing in the FIA Formula 1 World Championship.

As a Scuderia Ferrari Partner, starting at the Formula 1 Singapore Airlines, Singapore Grand Prix 2022, Bitdefender will display its company logo on Ferrari drivers’ helmets, as well as on the F1-75 single-seater driven by Charles Leclerc and Carlos Sainz and, from 2023, on racing suits and team uniforms.

Mattia Binotto, Team Principal and Managing Director, Scuderia Ferrari said, “We are pleased to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, striving for excellence in performance, and a culture of security. It’s a pleasure to count on a dependable Team Partner such as Bitdefender, an innovative and accomplished company, already highly regarded for its professionalism and reliability.”

The companies will engage in marketing activities, including private meet and greets with Ferrari team drivers and technical team members, factory tours, garage access, and other exclusive activities. In addition, Ferrari will also explore and assess Bitdefender cybersecurity products and services to incorporate them into its business.

Florin Talpes, Co-founder, and Chief Executive Officer added, “Bitdefender shares with Scuderia Ferrari a heritage of excellence and a demonstrated track record of building state-of-the-art, innovative technologies to deliver winning results. When every second counts, only the most advanced cars win races on the track, and only the most advanced technology has the power to prevent, defend and respond to cyberattacks effectively. Partnering with Scuderia Ferrari, the most iconic Formula 1 team, is a natural fit for Bitdefender. We look forward to accelerating our brand awareness as we stay focused on providing our customers worldwide with leading-edge cybersecurity protection.”

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