Beta strengthens AV team with two appointments

Beta has announced further strengthening of its specialist AV team, with two new appointments. Steve Grundy has joined as Head of AV Sales and Steve Goodwin as AV Solutions Architect. Both have over 20 years' experience in the industry and both previously worked at Midwich.

In his role as Solutions Architect, Steve Goodwin will work directly with the dealer's customer, helping to deliver the right solution for their application.

He said, "as well as having a good general awareness of projection, LFD and Interactive displays, I have extensive product knowledge in switching and signal distribution, video wall processing, digital signage platforms, streaming, recording, as well as audio and conferencing. But maybe more importantly, I also have obtained practical knowledge of how people use AV and how it is applied and installed in the real-world."

Steve Grundy is joining to Beta to help dealers get involved in the market. He added, "my immediate aim is to meet Beta's customers, and not only increase their knowledge of the AV Services we offer but, more importantly, listen to their needs and opportunities, and help them win new business in areas where they don't necessarily have previous experience."

Since acquiring ContentWall, an AV services and installation company, and recruiting Mike Cunningham-Clayton from Exertis, who joined in July as Head of AV, Beta has helped a number of dealers secure high value digital signage contracts.

Successes include the design, product supply and implantation of fifty meeting rooms with audio/video and UC capability; multiple digital menu and signage projects into stadia and retail; a number of large boardroom solutions. Working alongside the dealers, each of these projects has been taken from initial meeting, through the design and procurement phase, and onto successful completion and handover, as well as adding the service and support. 

Mike said, "there will be digital signage opportunities in every dealers existing customer base. Just walk down any High Street and you can see just how much digital signage has replaced traditional advertising media.

"But the opportunity isn't just in the High Street. Estate agents, schools, doctor's surgeries, sports centres, reception areas – the list is endless, and they're all potential users of digital signage."

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