Visual communication solutions manufacturer, Beaverswood has announced a new partnership with FusionPlus Data that will provide channel partners and resellers with sales-boosting product content.
Beaverswood boasts a portfolio of over 1,700 product SKU’s across 30+ product groups. To adapt to consumer needs and habits, Beaverswood has enlisted product content service FusionPlus Data to upgrade its online catalogue and content for e-commerce.
Through this new partnership, Beaverswood will be able to provide optimised product features and descriptions, images, videos, and brochures to over 1,000 office products resellers in the UK and Ireland. The product files will be refreshed regularly with updates, new additions, and discontinuations, allowing resellers to react swiftly with new products going to market in an instant.
Chris Bevis, Key Accounts Manager at Beaverswood said, “this is a massive opportunity for traditional office suppliers to expand their product range and venture into a new and prospering market – warehousing. We are very excited about the partnership with FusionPlus; it will offer seamless access to our ever-growing product ranges which are suitable for both office and warehouse workspaces. The in-depth data provided through FusionPlus will enable resellers to launch our products on their own platforms - safe in the knowledge that the content is fully optimised. Online purchasing is rising year on year, so it is vitally important that your e-commerce listings provide visually appealing content and concise information to help end-users find what they are looking for, and ultimately make a purchasing decision. The diversification of your product portfolio will widen your audience further, and in turn, increased sales and loyalty from new customers can be achieved.”
“Our marketing team has been hard at work developing more optimised, online friendly, and end user-targeted content than ever before. This includes a range of appealing tools such as product group images and videos, branded or unbranded flyers and other marketing materials. We are adding new content to the Beaverswood catalogue on a regular basis with the intention of making our products more enticing on web pages and encouraging end-users to buy more. We feel these efforts will pay off in more sales and increased margins for our channel partners.”
Steve Bilton, Managing Director of FusionPlus Data added, “it’s great to see Beaverswood make a much wider range of products available to the dealer community to offer to their customers. The FusionPlus Data team have worked tirelessly over the last few weeks to get this across the line and the resulting enriched product file I’m sure will be extremely popular with the dealers.”
The optimised Beaverswood catalogue will be available and easily activated via the mainstream software houses, namely EvolutionX, Prima, ECi, Heart, Oasis, CommercExchange, Calidore, OP-Connect, Intact, along with industry marketing specialist, InControl Marketing.