Avery launches three new product lines

Following market research and consumer feedback, Avery UK has launched three new product lines, including a wide range of Franking Labels, a new contemporary desktop accessories range and a series of brand new A3 Labels.

Growth in the ecommerce market, led Avery to develop its new range of franking labels. Recent research from Avery UK found that an engaging label design can increase the probability of a recipient perceiving the parcel's contents as high quality by a massive 564 per cent. For added convenience, the new Avery Franking Label range will cover the whole market of franking with a range of sizes compatible with all leading machines. Plus, there are a choice of materials, including Brown Kraft Franking Labels made from 100 per cent post-consumer waste or the traditional Avery White Franking Labels, made from FSC certified paper, from responsibly managed forests.

Another new introduction is its range of A3 Labels. Research points towards consumer demand for smaller, more cost-effective packs of A3 Labels, and in response to this Avery will be offering packs of ten. The new A3 labels have multiple uses such as workplace signage, promotional use by community groups and local organisations and even retailer window displays. The range comprises three different materials, including traditional A3 white paper with removable adhesive, leaving no residue on the surface once removed. Also available with removable adhesive is the new Avery A3 Clear Polyester Labels, ideal for clear signage. The final A3 offering from Avery is White Polyethylene Labels, featuring a permanent adhesive for a durable signage. The white matt Polyethylene film is also resistant to temperature variations (40°C to +150°C), chemical products, water and weather conditions. It can be applied on several types of surfaces from metal to plastic, glass, wood or rough materials. Its stretchable material also means it's well suited to flat or curved surfaces too, ideal for important health & safety notices or outdoor signage.

Lastly, Avery is launching of its new Brilliance range. The range includes magazine racks, pen pots, letter trays and business card holders, all available in a smart white and cool blue colour scheme. The collection is stackable, enabling consumers to create their desired storage set-up, ideal for those with limited surface space. It can also be connected with the existing Avery ColorStak range of desktop accessories.

These three new launches form part of a whole wave of planned new product development and launches by Avery in 2018. 

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