Avery has announced its new partnership agreement with FusionPlus Data. Following major product content updates, including new imagery and selling points, working with FusionPlus Data will ensure that this and future enriched content, along with FusionPlus multi-level product attributes, will enhance all instances of Avery products in the various wholesaler and dealer group product files in which they appear.
These products files are used by hundreds of OP dealers in the UK and Ireland in their back-office systems and are viewed by hundreds of thousands of B2B customers every day via dealers’ e-commerce solutions.
Any dealers using systems from FusionPlus software house partners Evolution, Prima, ECi, Heart, Oasis, CommercExchange, Calidore, OP-Connect and Intact will be updated automatically and on an on-going basis as centrally managed content – other organisations can request the enriched product files directly from Avery.
Christine Daly-Sadler, Marketing Manager at Avery said, “we know that in this ever-changing channel, data accuracy is becoming increasingly important to help increase sales and improve the overall consumer experience, particularly online. We are very pleased to have found a way that means any selling partner can take and use our enhanced data and imagery.”
Steve Bilton, Managing Director at FusionPlus Data added, “Avery have put huge efforts into updating and greatly improving their product content in recent months and we are only too pleased to help them get it ‘out there’ to the dealers at the coalface to help them sell more of Avery’s products."