Avery UK Group has announced organisational changes in both its Avery and ID&C companies to meet the changing needs of their customers and a continuously evolving market. Effective immediately, the business has consolidated all commercial teams and appointed experienced lead Kristine Humphreys as Commercial Director.
Since joining the company in 2020, Kristine has led the marketing function at Avery UK, building and managing the team almost entirely remotely. She comes to Avery with over 18 years of international experience in Brand Management, Strategy, and Innovation. Her prior roles have seen her lead diverse cross-functional teams, working for large established brands as well as smaller challenger brands in the Asia Pacific, the UK, and Northern Europe. Kristine has now been promoted to lead Avery UK’s commercial function, across marketing, digital, sales, and customer service.
Kristine is supported by a new Head of Sales for Avery UK, Shaun Tidman. Having worked at Avery UK since 2019, Shaun has made great strides in promoting and successfully implementing structure and strategy for Avery PCL, which offers solutions for professional printers and paper merchants.
At Avery’s sister company, ID&C, similar structural changes have been put in place, including the promotion of Mark Alderman to Business Unit Manager. Since joining the ID&C business in 2021, Mark has had an integral part in promoting the business to new and existing customers, supporting events and conferences including G7.
In addition, Avery UK employee Arda Erdem joins ID&C as Healthcare Business Development Director. With the ID&C main business focus on festivals and conferences, Arda has been tasked with expanding the business into new verticals like healthcare.
Nicolas Jean-Jean, Managing Director said, “the Avery UK Group is evolving. We’re expanding our footprint in the UK, as well as globally, through strategic acquisitions. We’re working towards new ambitious sustainability targets, in part by manufacturing over 90 per cent of our products in the UK. And we’re not stopping there. Since the start of the pandemic, the market landscape has changed beyond recognition, and so has consumer behaviour. By putting these exciting leadership changes in place, we’re in the best position we’ve ever been to meet the demands of a challenging market.”