• Antalis urges dealers to go full spectrum with NeverTear

        • As businesses increasingly look for new ways to take their communications up a notch, Antalis is reminding dealers of the benefits to be had by making full use of the colour capabilities of the Xerox Premium NeverTear range.

          According to latest research, 85 per cent of consumers believe colour plays a huge part when purchasing a product, with 80 per cent revealing that colour is ultimately responsible for brand recognition. The result is mounting pressure on businesses across a full spectrum of sectors to ensure their marketing and internal communications are not only informative and on brand but also ooze aesthetic appeal.

          As such, the XeroxPremium NeverTear range, currently available in 14 colours including pastel hues, presents office suppliers with pportunities to tap a growing segment of sectors looking for greater colour capabilities for creating paper-based communications. 

          Susana Marambio, Head of Channel for Office at Antalis said, “amid the upsurge of digital marketing in recent years, dealers need to remind their clients that consumers retain information better when it is communicated via tangible channels such as signage, brochures and menus, where the use of colour is increasingly linked to its effectiveness as a marketing tool.

          “And what better way to create stand out than using NeverTear’s extensive range of colours to create eye-catching and high-quality finishes for frequently handled documents and outdoor applications. For the enterprising dealer, it’s an apt time to hammer home the benefits that this truly innovative range can offer, not just in terms of marketing communication, but more importantly in terms of safety and sustainability.”

          The range comprises of a durable, tear proof and waterproof film that can be printed on using colour and mono laser printers - making it suitable for high quality digital printing and outdoor applications such as safety signage, clothes tags, menus, placemats and table tents. 

          According to Antalis, by combining Premium NeverTear’s enhanced colour range with white and metallic toners, customers can achieve truly striking designs by optimising colour vibrancy that gives outstanding image quality, as well as high opacity. On top of this, for customers looking to boost their green credentials, unlike laminated documents, which cannot be recycled, Premium NeverTear’s special aqueous surface coatings means it can be recycled and reused as a filler for items such as concrete.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Tech Data announces new Cisco leasing options

          Tech Data announces new Cisco leasing options

          Thursday 6th May 2021
          Tech Data has announced that Cisco easylease payment plans can now be provided through its Tech-as-a-Service offering, making it easier for partners to quote end-user customers for a subscription payment option using the online portal.   Th...Read More...
          Data Direct and Pantum join forces

          Data Direct and Pantum join forces

          Wednesday 5th May 2021
          Data Direct and Pantum have entered into a distribution agreement for supplying Pantum printing products in the UK.  As a distribution partner to hundreds of businesses in the UK, Data Direct offers multiple opportunities and solutions to its d...Read More...
          Konica Minolta announces new partnership with Temple Knight

          Konica Minolta announces new partnership with Temple Knight

          Tuesday 4th May 2021
          Konica Minolta Business Solutions (UK) has announced its new partnership with South East-based expert managed print and maintenance specialist Temple Knight. With over 36 years of experience in providing and maintaining print solutions, Temple Knight...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue