• Antalis urges dealers to go full spectrum with NeverTear

        • As businesses increasingly look for new ways to take their communications up a notch, Antalis is reminding dealers of the benefits to be had by making full use of the colour capabilities of the Xerox Premium NeverTear range.

          According to latest research, 85 per cent of consumers believe colour plays a huge part when purchasing a product, with 80 per cent revealing that colour is ultimately responsible for brand recognition. The result is mounting pressure on businesses across a full spectrum of sectors to ensure their marketing and internal communications are not only informative and on brand but also ooze aesthetic appeal.

          As such, the XeroxPremium NeverTear range, currently available in 14 colours including pastel hues, presents office suppliers with pportunities to tap a growing segment of sectors looking for greater colour capabilities for creating paper-based communications. 

          Susana Marambio, Head of Channel for Office at Antalis said, “amid the upsurge of digital marketing in recent years, dealers need to remind their clients that consumers retain information better when it is communicated via tangible channels such as signage, brochures and menus, where the use of colour is increasingly linked to its effectiveness as a marketing tool.

          “And what better way to create stand out than using NeverTear’s extensive range of colours to create eye-catching and high-quality finishes for frequently handled documents and outdoor applications. For the enterprising dealer, it’s an apt time to hammer home the benefits that this truly innovative range can offer, not just in terms of marketing communication, but more importantly in terms of safety and sustainability.”

          The range comprises of a durable, tear proof and waterproof film that can be printed on using colour and mono laser printers - making it suitable for high quality digital printing and outdoor applications such as safety signage, clothes tags, menus, placemats and table tents. 

          According to Antalis, by combining Premium NeverTear’s enhanced colour range with white and metallic toners, customers can achieve truly striking designs by optimising colour vibrancy that gives outstanding image quality, as well as high opacity. On top of this, for customers looking to boost their green credentials, unlike laminated documents, which cannot be recycled, Premium NeverTear’s special aqueous surface coatings means it can be recycled and reused as a filler for items such as concrete.

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