• Antalis sees Xerox Premium NeverTear as route to new sector growth

        • Amid the rising popularity of application products in recent years, Antalis is urging dealers and resellers to look beyond their traditional customer base and tap into sectors that offer growth opportunities for products such as Xerox Premium NeverTear.

          According to a recent study, the average small business owner is set to increase their marketing spend in 2018/19 with 28 per cent saying their sales would suffer unless they keep abreast of modern marketing practices. The result is a growing number of businesses across a variety of sectors looking for innovative ways to take their brand promotion and internal communications to the next level, an area that office dealers can tap into by targeting new industries.

          Susana Marambio, Head of Channel for Office at Antalis said, “with ever-increasing importance now placed on brand identity and internal communications, this presents a massive opportunity for office suppliers to boost their business across sectors they may not have previously considered. This includes industries with a high usage of laminated products such as food and hospitality, retail, industrial and the medical and legal professions, which could really benefit from switching to NeverTear.”

          Xerox Premium NeverTear is a durable, tear proof and waterproof film that can be printed on using the latest small format devices. As a great alternative to lamination, it has been specially designed for frequently handled documents and outdoor applications, making it suitable for menus, calendars, maps and chemical drum tags, to name just a few. 

          The solution is also suitable for more industrial uses such as safety signage, where signs can be produced on demand to keep up with compliance changes.

          For the medical, legal and education sectors, it is fitting for document filing and storage, enabling end users to print documentation on colour-coded pages which are easy to identify and file, but also won’t tear with handling or perish in long-term storage thanks to its waterproof properties. 

          Susana added, “as a cost-effective and versatile product, Xerox Premium NeverTear has been an outstanding range from day one offering a huge range of tear-proof, water-proof and frequently handled applications including menus, loyalty cards and durable pocket guides. As such, it is the ideal solution for firms operating across a wide section of retail, industrial and commercial disciplines. 

          “Available in a fantastic array of colours, dealers can also help customers to utilise the white, silver and gold toner options they may have on their digital colour presses to produce a high-quality finish with truly eye-catching results.”

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