With more and more consumers gravitating towards eco-friendly choices, Antalis is reminding dealers to advocate the benefits of sustainable paper and packaging options, and the advantages it can bring to businesses.
As the flurry of headlines on plastic waste and the devastating impact it is having on the environment continue to dominate the news agenda in 2018, a recent study has revealed 66 per cent would spend more on a product if it was sustainable.
As such, Antalis is encouraging dealers to recommend eco-friendly paper and packaging alternatives to customers and promote the role such options can play in helping businesses to boost their green while reducing costs.
Tim Percival, Divisional Director at Antalis Office said, “with an increasing public awareness of sustainability this year, consumers and businesses alike are stepping up their social conscience, which is increasingly influencing all their decision – including paper and packaging.
“As such, this rising momentum for going green, which will no doubt intensify with the next generation of consumers, represents a fantastic opportunity for dealers to work with customers on offering eco-friendly paper and packaging solutions that don’t have to cost the earth.”
One such solution with its sustainable benefits is the Xerox Recycled range, a FSCcertified paper made from 100 per cent recycled fibres, boasting a premium feel and finish.The Geami WrapPak range is another, with claims of being an eco-friendly and aesthetically-pleasing alternative to traditional bubble wrap that can reduce the need for plastic void-fill, cutting down on overall packaging required.
Tim added, “while terms such as sustainability and eco-friendly may strike fear in some clients, dealers have a job to do in explaining the simple but effective options available to businesses, specifically those with high volume requirements, to achieve their environmental obligations while boosting their income.”