The new Working product area at Ambiente, at the Frankfurt Fair and Exhibition Centre, is growing with three additional hall levels with the Forum and Festhalle and offers decision-makers a more efficient round trip in the eastern part of the fairground.
In addition, high-volume suppliers of paper, office supplies, and stationery in the global sourcing segment will have their own hall level. Ambiente Working will be launched in 2024 with a larger paper, office supplies, and stationery cosmos and will offer specialised stationery buyers from all over the world an optimised round trip. At global sourcing, Office & Stationery occupies its own hall level.
After the successful launch of the new Working product area at Ambiente 2023, the course is set for growth.
Yvonne Engelmann, Director Ambiente Living, Giving, and Working said, "the interest in the upcoming event is huge. We are receiving very good feedback, on the one hand, from the companies that took part in 2023 and, on the other, from new interested parties. We already have more registrations than participants at this year's event. Considering the feedback from the industry, the various paper, office supplies, and stationery segments, including Remanexpo, will be expanded in a targeted manner. In addition, the entire hall level 10.0 is planned for the growing global sourcing range of office supplies, technology, and equipment as well as paper and stationery (Office & Stationery).
"With our new office and stationery cosmos, we are responding precisely to the wish of the office supplies and stationery brand industry to join forces and use Ambiente as an international business platform. To this end, Office and Remanexpo will be given more space from 2024 onwards, will be newly anchored at the exhibition centre and, at the same time, will move closer to the Future of Work highlight in the Office Design & Solutions segment and to Creativeworld. In addition, we are combining stationery and school supplies under one roof. In this way, we are creating a separate, significantly larger office and stationery cosmos for international buyers with short distances for maximum efficiency and simultaneously, better visibility for the global paper, office supplies, and stationery industry.”
Via the new visitor guide, the different buyer groups are specifically connected with the individual product segments - so all forms of buyers will receive inspiration when it comes to furnishing and equipping contemporary workplaces, whether home offices, working spaces, corporate offices, or co-working spaces.
Remanexpo, the platform for remanufactured printer components, continues to be located in the Congress Center and, new, additionally in Forum 1, on the same level. Here, a remanufacturer brand area will be set up with European brands and distributors, so that the Forum will become an impressive and renowned ‘House of Brands.’
Office Design & Solutions and the Future of Work area move to the east side of Hall 3.1. The meta-theme of New Work will once again be reflected here in all its facets, accompanied by the Future of Work area with a curated selection of conceptual solutions and a top-class programme of speakers at the Future of Work Academy especially for interior designers, architects, office fitters, and planners, project developers, facility managers, and commercially oriented major customers.
A new addition is a promotional area for young, innovative suppliers who can use Ambiente as a springboard for establishing international contacts. In the future, the entire range of stationery, school articles, and gifts will be united under the Ambiente Giving roof in the Urban Gifts, Stationery & School product segment.