• Amazon online retailer of choice for 62% business owners

        • Almost two thirds of business owners would be more inclined to buy products for their company from a multinational retailer, such as Amazon, over an independent online store.

          This was one of the key findings from a survey of 1,000 business decision makers, conducted by full service e-commerce agency, PushON, which stated that the online retail giant was preferential due to its ‘solid reputation.’

          For 50 per cent of business owners, convenience came out as the top reason for shopping with a bigger online retailer, such as Amazon, for products including computer software, furniture and office supplies. And 55 per cent believed the likes of Amazon offer greater choice than their independent counterparts.  

          When asked what would persuade them to buy from a smaller retailer over a retail giant, 40 per cent of business owners stated expertise and the offer of solid advice and customer service support.

          Secondary to this was improved online security for the reassurance of safe monetary transactions (37%) and a desire for small retailers to provide more in-depth product information, so more informed purchasing decisions can be made (35%). 

          The implementation of an online chat service for instant customer service was also top priority for 29 per cent of business shoppers.

          In support of this, 52 per cent of business owners would buy their office supplies from a smaller online retailer if they had previously experienced a good level of service from them. Plus, 45 per cent stated wanting to “support” smaller businesses when making business purchases if they were considered reliable.

          Sam Rutley, Managing Director of PushON said, “Amazon’s success hasn’t come about by accident, so it’s perhaps unsurprising that over 60 per cent of business owners turn to the retail giant when making purchases for their businesses online. 

          “Though, it’s not all bad news for smaller online retailers. When looking at the results of our survey there are clear areas of the customer journey that can easily be improved to match or surpass Amazon’s offering. 

          “From building a strong reputation through user reviews, upgrading the checkout process so that it’s simple and secure, and implementing an online chat function for instant responses to customer queries, small online retailers can make incremental improvements to instigate big change to their business, and resulting sales.”

          For more information, please visit: https://www.pushon.co.uk/attracting-retaining-b2b-customers 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Security a top concern for over half of MSPs

          Security a top concern for over half of MSPs

          Tuesday 30th Mar 2021
          Security tops the list of problems facing MSPs in EMEA in 2021, with 54 per cent citing it as their biggest concern according to the latest MSP Benchmark Survey from Kaseya, a provider of IT and security management solutions for manage...Read More...
          Growth in home office furniture market to increase

          Growth in home office furniture market to increase

          Tuesday 23rd Mar 2021
          The COVID-19 pandemic had a serious impact on the home office furniture market in 2020. Growth in the home office furniture market is expected to increase significantly in 2021, with pent up demand being released, as an increasing number of workers a...Read More...
          UK office workers would give up plenty to work from home

          UK office workers would give up plenty to work from home

          Thursday 18th Mar 2021
          Research from Ezra, providers of digital coaching, has found that UK office workers value their new norm of working from home so much that many would forsake career progression, company benefits and even a pay rise to maintain it.  Last we...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue