AF International announces new partnership with FusionPlus Data

In keeping with the age of mobile technology and trend for 'how to' video tutorials, AF appreciates the importance of an immediate and plentiful supply of accurate product information to assist buying decisions. The full complement of rich AF product data, including 'how to' videos, application images and data sheets will be 'live' within the FusionPlus database by early February.

The decision to work with FusionPlus aims to ensure that all products are represented accurately with sufficient information for consumers to make a confident purchase.

Paul Hardy, AF European Brand Director said, "this is an exciting step for AF International and we are very much looking forward to working with FusionPlus. High quality content from FusionPlus Data, via their software house partners, is made available to over 1300 dealers in the UK and Ireland and their full quota of B2B customers; it is the ideal partner of choice for AF. It is critical that the dealers have immediate access to our newly rebranded images and content."

Steve Bilton, Managing Director of FusionPlus Data added, "we are delighted to be working alongside AF International. Following their rebrand in early 2017, the products are instantly recognisable and we are proud to be listing the full complement of AF products, with their fantastic rich content, to ensure their products are represented in the best possible light in each of the selling catalogues in which they appear, now and in the future."