• AF International announces European developments

        • AF International has announced Despec Supplies GmbH as a new distributor for Germany, alongside the launch of a brand-new French website. 

          Commencing 1st June, the new distribution partnership with Despec will further develop AF’s brand within many European territories.

          Despec Supplies GmbH portfolio of computer consumables boasts all of the well-known manufacturers of consumable items, printers, multifunction items, copies, fax machines, storage media, shredders, laminators and computer accessories can be found within their product portfolio. Its heritage spreads back over twenty years and during this time, the company has served approximately 5,000 retail customers within the IT industry with over 15,000 products from leading manufacturers. 

          Despec will be carrying a range of AF International specialist cleaning solutions including items from Core, Whiteboard, Specialist, Utility ranges and the Anti-bac+.

          Paul Hardy, European Brand Director said, “we are truly delighted with this announcement and look forward to building upon our existing German business. AF International offers genuine security of supply chain from three global manufacturing sites and does not produce ‘me too’ products. We focus on the real game-changers such as the Anti-bac+ range coming very soon to Germany.”

          The new French website is packed full of interesting content, useful updates and material available for download. 

          AF’s website has been designed to allow easy navigation and guide visitors around the site with ease across all four product categories. Enhanced page content, marketing resources, new videos, and key product benefits all combine to give users an interactive and informative visit. The cleaning focus has been simplified with the addition of a product selector facility. This clever tool encourages visitors to search the product selector facility for the item that they would like to clean and requires no previous knowledge of AF products or individual codes. The selector allows users to explore their options and make an informed decision on the most suitable product for their requirements with the minimum of clicks. 

          The popular marketing resource centre has been updated with brand new content available for immediate download and includes link selling sheets, infographics, ‘how to’ guides and much more. 

          Paul added, “the new website has many great new features for visitors and the navigation is so straightforward. The marketing and selling tools on offer are invaluable for our distributors and just a click away. The interactive product selector will prove to be a very popular tool as the ability to search via the product to be cleaned, guides the user to the correct product selection.”

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