• Advantia Cube e-marketing portal named a success

        • Advantia is now providing a new e-marketing platform free of charge as part of its membership, which is said to be already delivering ‘major results.’

          Working with InControl Marketing (ICM), Advantia is providing members with access to the Cube platform containing a selection of marketing content from promotions, seasonal campaigns and capability material all at no cost to its members.

          In addition, ICM is running a number of managed campaigns for Advantia members, which are already delivering new sales opportunities. These campaigns will be continued by Advantia, giving every member the ability to showcase the vast range of products and services on offer directly to its customers. 

          Mike Heaps, Advantia Chairman said, “we’re constantly challenging ourselves on how Advantia can add value both upstream to vendors and downstream to our members. The partnership with ICM is representative of how a collaborative approach can deliver tangible, profitable benefits for all stakeholders. It’s a very simple and effective method to help our members sell-through and communicate an increasingly diverse range of products and services. It underpins our sales and marketing activity and is therefore integral to our strategy.”

          Beck Miller Advantia Marketing & Operations Director added, “this is an exciting time for the group. We now have a number of platforms in place which all link through our Community portal. A member logs on once and has access to everything they need from News, Marketing, Pricing, Discussion forums, etc. all at the touch of a button and all available 24 hours a day seven days a week. This gives us the ability to launch new products and services very quickly and more importantly directly to the end-user customer. 

          “Our members are already receiving enquiries for products they didn’t realise their customers were interested in. This is all backed up by a full support service that allows them to follow the leads up with confidence and the ability to get the product to their customer efficiently. The growth opportunities are endless and we as a group will make sure we capitalise on them.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Superstat launches sales academy

          Superstat launches sales academy

          Tuesday 2nd Mar 2021
          Superstat has launched a new initiative to help sales professionals in the industry to develop their sales approach.  Taking place for one hour per month, the academy brings people together to learn, share problems and inspire each other, under...Read More...
          Nemo & Office Club unveil sector specific targeted marketing

          Nemo & Office Club unveil sector specific targeted marketing

          Wednesday 17th Feb 2021
          Dealer groups Nemo and Office Club are helping members to seek out opportunities in the marketplace with a series of direct marketing tools that help dealers to demonstrate their expertise as a supplier to specific business sectors. The Direct Marke...Read More...
          SYNAXON UK adds Northamber to EGIS online channel stock and pricing portal

          SYNAXON UK adds Northamber to EGIS online channel stock and pricing portal

          Monday 15th Feb 2021
          SYNAXON UK, the channel services group, has announced that the full portfolio of products stocked by leading distributor Northamber, has been added to its EGIS stock availability and pricing platform. Northamber is the latest in a string of addition...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue