ADATA and Spire Technology begin UK partnership

ADATA Technology, a manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories has announced the start of a UK partnership with Spire Technology.

The new partnership looks to offer ADATA growth in the memory market segment by collaborating with a specialised distributor with deep coverage of the local PC component market and is of great importance for further enhancement of ADATA coverage in the UK market. Whilst creating numerous opportunities for both parties, the signing of a distribution agreement with Spire signals continued rapid expansion of ADATA business in the UK. The company has been active in seeking new opportunities to increase product availability and customer reach. Further developments are expected by the end of the year. 

Dave Taylor, ADATA UK Country Manager for Sales and Marketing said, "we are excited to be partnering with Spire Technology. Given the significant growth we have experienced in the system builder and PC upgrade market, Spire offer a perfect complement of brands across all components that will allow our customer base a one-stop shop in this area. I feel it is important to align with a partner that understands the component sector and can add value to this channel not only in a broad range of existing products but in assisting in new launches. It is clear that with the wealth of experience Spire possesses, they will offer a synergy between our brand and customer expectations, and as new CPU, GPU, and motherboard generations come to market we can be sure that we will have a memory and storage solution tested and ready to meet demand."

John Appleton, Managing Director of Spire Technology added, "with years of experience, ADATA is a great brand to partner with and brings a range of high quality products that are meticulously tested to ensure top performance and usability. This is why we are pleased to partner with them, and feel confident the addition of ADATA products will provide our customers with more superb quality options from a global leader."

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