8x8, an integrated cloud contact centre and unified communications platform provider, has announced the appointment of Bruno Bertini as Chief Marketing Officer (CMO).
Reporting directly to CEO Samuel Wilson, Bruno will be responsible for developing and driving the company’s comprehensive global marketing strategy to raise market awareness and accelerate demand and growth opportunities.
Bruno is a recognised technology marketing executive with over 15 years of experience in the contact centre and customer experience industry. He most recently served as Global Vice President of Demand Generation and Growth Marketing at Freshworks, where he was responsible for driving market expansion and revenue growth. Before joining Freshworks, Bruno spent more than eight years as a marketing executive at Genesys where he held multiple leadership roles including Global Vice President, Partnerships, Alliances and Ecosystem Marketing, and Global Vice President of Americas Revenue and Growth Marketing.
Samuel Wilson, Chief Executive Officer at 8x8, Inc. said, “We are committed to helping large and mid-market enterprises solve their unique business challenges as they engage with and support their customers. Bruno’s experience as a marketing leader in the contact centre and customer experience industry, particularly within demand generation, will serve to accelerate the growth and adoption of our industry-leading cloud contact centre and unified communications platform. Bruno is an excellent addition to our leadership team, and I’m excited for all that he’s going to accomplish at 8x8.”
Bruno will partner with Chief Revenue Officer, Lisa Martin, to build out a go-to-market program that drives strategic growth.
Bruno added, “marketing is always more fun when there’s a great story to showcase, especially as organisations look to drive operational efficiencies, improve productivity, and enhance customer experiences. 8x8’s single-vendor cloud contact centre and unified communications platform, combined with its commitment to innovation, growth, and exceptional customer service, provides the engine that will allow us to tell a compelling story and highlight its incredible value proposition to both our customers and the industry.”
