Integra has announced the winners for the second quarter of its 2017 marketing campaign, for own brand, Initiative. The ‘Local Community Initiative’ campaign asks members’ customers to nominate a local community group, organisation or charity that could benefit from additional funding.
YMCA Edinburgh, a non-profit organisation, was chosen to receive the £500 donation. The charity supports young children and their families by giving them a place to belong and the opportunity to contribute and thrive. The funds will help provide mentoring and support to vulnerable young people.
Michelle Kisshazy was also selected in the prize draw to receive £250 of Love2Shop vouchers for her nomination of The Alexandra Sales Trust, set up to create a legacy in memory of Alexandra Sales with the aim of supporting young people being treated for cancer.
Aidan McDonough, Integra’s CEO said, “the Initiative brand has had a fantastic first 6 months in 2017, showing increased sales and penetration with members. The brand continues to provide a unique selling proposition that is helping our members to win and retain business. 2018 sees Initiative celebrate its 20th Anniversary and we look forward to further supporting those members embracing the brand with additional incentives, price support and rebates.”
Integra is running other promotions throughout the year on the Initiative brand including an Initiative Price Freeze that was launched in April. The price freeze will be on all Initiative products purchased via Antalis, Beta, Spicers and VOW, and has now been extended until 30th September.
As well as the Initiative toner range taking on a new look, in conjunction with Beta Distribution, Integra is offering members a £1 cashback on every Initiative toner cartridge purchased during June, July and August together with a 5 per cent rebate on purchases up until 31st December 2017.
Integra has also announced an opportunity for members to win 1 of 20 prizes worth over £20,000 to celebrate its 20th Anniversary when purchasing Initiative products or attending the forthcoming conference on 28th September 2017 at the Crowne Plaza, Stratford Upon Avon.