• Westcoast Retail applies online expertise to AO.com

        • Westcoast Retail has revealed it has signed a UK-wide deal with online electricals retailer, AO.com to provide distribution and fulfilment services for its computing range including products from brands such as; Apple and HP.

          Brought on board after demonstrating outstanding results with both drop-ship and click and collect distribution models for other online retailers, Westcoast Retail is tasked with managing AO.com’s stock levels, delivering orders directly to customers and handling returns.

          Simon Exton, AO.com’s Director of Consumer Electronics said, “entering the computing sector is an important step for AO.com as we continue on our mission to become the best electrical retailer in Europe. The fast-paced nature of this market means we required a partner that is agile and understands both the online retail and computing spheres. In Westcoast Retail, we feel that we have the perfect partner. The company is trusted by an impressive array of vendors and retailers and its distribution models and ability to accurately forecast sales is invaluable as we establish ourselves in the computing sector.”

          Westcoast Retail is not only responsible for holding stock, but also for forecasting sales and ordering products accordingly, directly from the vendors. The team’s knowledge of the computing and consumer electronics sectors helps AO.com create an efficient and streamlined supply chain model fulfilling the needs of vendors and customers alike.

          Westcoast Retail Sales Director, Matt Pasco added, “we are delighted to have been selected by AO.com. Entering a partnership with another giant in online retailing highlights the reputation that we have gained in this space and the partnership we have entered into plays in perfectly to both ours and AO.com’s strengths. Computing is an area of expertise for Westcoast Retail and we have demonstrated that our supply chain and distribution models are both robust and flexible across a range of leading vendors and retailers.”

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