Westcoast has announced that it is to become a lead distributor in the UK for the Bullitt Group, a manufacturer of rugged smartphones.
The move sees the addition of Cat (Caterpillar) Phones to Westcoast’s Android enterprise portfolio, making it easier for UK resellers to expand their mobile market reach across multiple verticals: construction, agriculture, HVAC, and emergency response.
Cat Phones build on the Caterpillar brand association for tough, rugged and robust products and delivering high specification durability for use in the field. For example, Cat Phone touchscreens are made from Gorilla Glass and can used with wet or gloved fingers.
Darren Seward, Head of Mobile Solutions at Westcoast said, “more mobile vendors are now choosing to work with Westcoast and we’re always looking for new opportunities for growth by working with the best and most progressive vendors. Our exciting new partnership with Bullitt and the addition of the Cat Phone range expands our Android enterprise portfolio to serve an area of the mobile market that is often neglected, yet is growing significantly.”
Nathan Vautier, Chief Sales Officer EMEA, Bullitt Group said, “throughout 2018 Bullitt Group has undergone a review of its entire global distribution structure, making changes to reduce the number of approved suppliers, to streamline the process and ensure effective commercial relationships.
“In the UK, we continue to focus on a B2B strategy, reaching the core audiences we know benefit from a rugged device that is fit for the challenges of their daily lives. We are therefore delighted to announce our partnership with Westcoast as our master UK distributor, who we feel is the right partner to help us address the growing rugged market.”
4 out of 5 of the most essential features for Cat Phone users are rugged: 77 per cent say dust proofing is essential, 76 per cent consider water proofing essential, 74 per cent need a scratch resistant display, and 73 per cent must have a drop-proof phone. Long battery life comes top, with 99 per cent of users citing it as a key valued feature.
Alex Tatham, Managing Director, Westcoast added, “this new relationship with Bullitt supports our commitment to work with innovative companies and cements our position as the partner of choice for mobile solutions. We look forward to collaboratively helping UK resellers drive revenue and growth in this burgeoning market with highly targeted products.”
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