• Warrens Office Makes Strategic Decision to Join Spicers Alliance

        • Warrens Office has joined Spicers’ Alliance Programme by selecting Spicers as its solus supplier. The two organisations have now embarked on a partnership tailored to support Warrens’ long-term strategic goals.

          By joining the Alliance Programme, Warrens will be able to outsource key activities to Spicers, meaning it can de-duplicate many of its logistics costs. In addition, Warrens now has access to both the products and accompanying sales and marketing support to pursue growth in new markets.

          Paul Morgan, Warrens’ Managing Director said, “with the evolution of eCommerce, everyone has a price checker in their pockets in the form of an internet enabled phone or tablet which naturally increases the competitive nature of the marketplace. Whilst we are successfully adapting the mix and type of products we offer and supply, this change brings with it an increased number of logistics and warehousing challenges.”

          Ten years ago, 90 per cent of Warrens’ sales came from traditional office supplies. Today, that figure is around 60 per cent, although the company remains in growth. Ultimately, this shift in product focus, together with a need for a true national fulfilment option, has led Warrens Office to partner with Spicers. By outsourcing end user deliveries to Spicers’ OfficeFleet network, Warrens Office has already addressed some of the margin challenges experienced by today’s dealers. In addition, Warrens is now enjoying support from Spicers’ central marketing team. The team has recently prepared bespoke collateral to help Warrens target workwear opportunities within its client base, as well as presentation materials to improve and enhance communications with key accounts.

          Paul added, “we have identified the need for a more connected final mile delivery service which could provide a very high fulfilment rate across a broader range of products with a lower cost to serve operating model. If you put these together, you arrive firmly at the Alliance Programme.”

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