• VOW Wholesale’s Green Light to focus on dealer sales

        • In a shake-up to the established formula, this year’s Green Light expo promises to have a greater emphasis upon supporting the dealer sales teams and helping them to work more effectively with VOW Wholesale, manufacturers and of course, their own customers.

          To put this into practice, the formal presentation structure of previous years has been replaced by a new more flexible and dynamic structure. All of the business of the day will be conducted between 9.45 and 4pm with a series of five sales-themed seminars taking place alongside the exhibition.

          The seminars will be run by four invited speakers.

          Nigel Gunn, has been a leading light in the office supplies channel for almost 35 years. He was Sales and Marketing Director at Nobo Group, before becoming SVP of sales for Esselte, and then after its acquisition, ACCO Brands. Nigel has seen huge changes in the market and the ways in which sales people must now sell to meet the demands of buyers. In his view you need to be a sales hero, or even a superhero to succeed and he will be explaining what that involves.

          Andy Hanselman is a successful business author, TEDx speaker and consultant who has worked with dozens of diverse leading companies including RBS, Tommy Hilfiger, ASDA, Santander and Specsavers, helping them identify and communicate their competitive advantage. Through this, he has identified the seven characteristics of what he calls 3D Business ‘being Dramatically, Demonstrably Different’. Andy will help dealers to apply these principles to their businesses.

          Keerti Baker has a background in communications, PR and social media, having spent 16 years in a combination of agency and in-house roles. Now European Content and Digital Media Specialist for Fellowes, Keerti will be talking to delegates about how social media can be an indispensable sales tool to actively engage with audiences, provide answers, increase brand recognition and humanise interactions on the most relevant social networks.

          The line-up is completed by Fareeda Jaleel, a strategic business planner who is focused on making businesses more profitable without compromising the customer experience. Fareed has worked with many household brands including HBOS, ASOS, Canon and PC World Business as well as many companies in the SME market. Her goal is to get the balance of sales and marketing correct, so in a seminar titled ‘Sales Director or Marketing Director…Who Should You Sack First?’ she will be working with dealers to identify the right channels to attract and grow customers. 

          Adrian Butler, VOW Wholesale Managing Director said, “the view that we got from people who attended Green Light previously, was that they wanted to be able to pick and choose a bit more in relation to the presentations. They wanted them to be more interactive and whilst they enjoyed the ‘celebrity speakers’ that we have had in the past, they couldn’t always relate to how they could use what the speakers were presenting in their businesses. They wanted people that were more relatable to them and who could give them ideas that they could put into practice straight away. I’m delighted that we have Nigel, Andy, Keerti and Fareeda involved this year and am sure dealers will be buzzing with new ideas when they get back to their offices on the Monday after Green Light.”

          The VOW Wholesale Green Light Event will take place from 10am to 4pm on Thursday 6th December 2018 at the Hilton Birmingham Metropole Hotel. Bookings are looking strong and VOW Wholesale anticipate over 600 resellers and 70 suppliers will attend, making it the biggest Green Light event yet. For those who haven’t booked yet, more information and online registration can be found at www.greenlightevent.com.

          For delegates who would like to stay and make use of the hotel’s facilities, VOW Wholesale advise that the best room rates are available from the hotel itself, but delegates are advised to compare with a website such as hotels.com, booking.com or expedia.com.

          For further information please contact Helen Wade at VOW Wholesale on 07770 303804 (email helen.wade@vowwholesale.co.uk).

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