• VOW reflects on award success

        • VOW is reflecting its performance in the most recent batch of industry awards, with the wholesaler hailing the success as a reward for its dealer-first strategy. 

          According to VOW Marketing Director, Helen Wade, VOW’s day-to-day strategy has three key aims: to improve the experience that dealers have of VOW; to create opportunities for dealers to sell more; and to deliver the innovation that dealers need to operate successfully. Evidence of these ambitions can be found in the stories behind VOW’s awards nominations and wins. 

          Helen said, “we believe that if you put all your efforts behind a concerted strategy to create success for your key partners, then recognition will follow. And of course, it’s then great to share the kudos that reflects the efforts of the entire team here at VOW.” 

          At the Sheffield Business Awards, VOW took the Large Business of the Year accolade. Awards judges reacted positively to a submission that included innovations like VOW’s Product Conveyor. The initiative represents a leap for dealer competitiveness, by reducing the lead time required to bring new products to market and enabling them to introduce new products as they become available throughout the year. 

          At the ECMOD Direct Commerce Awards, VOW scooped the Best Multi- channel Business category. As well as the Product Conveyor, judges were alerted to VOW’s MyMarketing Online Portal, which delivers dealers an innovative email marketing tool, high quality print module and a wide range of materials, including quarterly promotions and awareness campaigns. 

          At the BOSS Awards, VOW Wholesale Customer Experience Director, Nikki Todd, was a finalist in the Professional of the Year category and was praised for her transformational strategy to improve the experience for dealers. 

          Nikki said, “among the improvements has been combining the sales support and customer service teams into a single hub with more than 50 specialists. The hub now handles all dealer enquiries, by phone or email, from start to finish for a much smoother and effective experience. We’ve also launched a really well-received self-service portal, so that dealers can access delivery tracking, arrange returns, print proof of deliveries and so on to save time and improve efficiency.” 

          Further recognition for VOW included Debbie Nice, Merchandise Director, earning a place among the finalists at the CRN Women in Channel Awards. 

          The all-round success has inspired a ‘go again’ awards strategy for VOW in 2019. 

          Helen added, “we’re more determined than ever to stay on track and work closely with our partners, dealers and manufacturers alike, to achieve supply chain efficiencies. It means we’ll continue to be looking at ways to evolve and improve our portfolio and our service offering. If our efforts as individuals and a team are recognised, then that’s the icing on the cake.” 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Entanet offering SMEs Gigabit-ready Ethernet service

          Entanet offering SMEs Gigabit-ready Ethernet service

          Thursday 18th Apr 2019
          Entanet, a CityFibre company, is giving its reseller partners the opportunity to offer a Gigabit-ready Ethernet service to their SME customers, with a special promotion that enables them to purchase a 500Mbps connection for £225 per month. &nbs...Read More...
          Christian Horner named as guest speaker at Plug In To Exertis

          Christian Horner named as guest speaker at Plug In To Exertis

          Wednesday 17th Apr 2019
          Exertis has announced further information on its third Plug In To Exertis channel event to be held at the Silverstone Circuit on 16th May. Christian Horner OBE, Team Principal at Red Bull Racing Formula One Team, will be the guest speaker a...Read More...
          Finalists revealed for 2019 Supplier Stationery Awards

          Finalists revealed for 2019 Supplier Stationery Awards

          Monday 15th Apr 2019
          With 11 product categories, a Good Design category and a Judges’ Choice Award to select during their judging day last week (April 3rd), this year’s judging panel for the Supplier Stationery Awards spent the day surrounded by the latest st...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue