VOW launches new VOW+ service
To help VOW+ resellers with their marketing and branding with end-users and to generate new leads, wholesaler VOW has launched a new managed service called A Distraction.
The weekly e-newsletter is designed to give Resellers' end-users a 'welcome distraction' from their workday with a quick, five-minute entertaining read that will contain not only topical and amusing articles but also interactive elements including videos, competitions, giveaways and sampling offers, and consequently develop brand awareness amounts their end users.
A Distraction will be managed via VOW's myMarketing portal so any Reseller already registered for the email module will simply need to select which mailing list(s) the newsletter goes to.
This will then be an easy and effortless marketing tool, distributed on behalf of the Reseller every Thursday at 12noon, perfect timing for the 60% of office workers who eat lunch at their desk and would welcome a quick diversion.
Business Development Director Helen Beckett says: "We have had very positive feedback from the Resellers who have been testing the service in its pilot phase. A Distraction is a great addition to the VOW+ Programme and exactly the type of tool our VOW+ Resellers will be enthusiastic to take part in."