• VOW launches new VOW+ service

        • VOW launches new VOW+ service

          To help VOW+ resellers with their marketing and branding with end-users and to generate new leads, wholesaler VOW has launched a new managed service called A Distraction.

          The weekly e-newsletter is designed to give Resellers' end-users a 'welcome distraction' from their workday with a quick, five-minute entertaining read that will contain not only topical and amusing articles but also interactive elements including videos, competitions, giveaways and sampling offers, and consequently develop brand awareness amounts their end users.

          A Distraction will be managed via VOW's myMarketing portal so any Reseller already registered for the email module will simply need to select which mailing list(s) the newsletter goes to.

          This will then be an easy and effortless marketing tool, distributed on behalf of the Reseller every Thursday at 12noon, perfect timing for the 60% of office workers who eat lunch at their desk and would welcome a quick diversion.

          Business Development Director Helen Beckett says: "We have had very positive feedback from the Resellers who have been testing the service in its pilot phase. A Distraction is a great addition to the VOW+ Programme and exactly the type of tool our VOW+ Resellers will be enthusiastic to take part in."

           

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Messe Frankfurt postpones consumer shows until 2022

          Messe Frankfurt postpones consumer shows until 2022

          Tuesday 19th Jan 2021
          Back in September 2020, a decision was reached by Messe Frankfurt and the industries involved to forgo any physical events at its home base in the first quarter of 2021. Now, following close consultation with customers, the decision has been made to ...Read More...
          Speaker line-up unveiled for BOSS LOTF Conference

          Speaker line-up unveiled for BOSS LOTF Conference

          Friday 8th Jan 2021
          BOSS is calling on employers in the industry to send their brightest team members to the BOSS Leaders of the Future Conference on Tuesday 2nd February 2021 for a virtual event. After a year of businesses being forced to react at speed to the COVID-1...Read More...
          Winners announced for Industry Recognition Awards – brought to you by BOSS

          Winners announced for Industry Recognition Awards – brought to you by BOSS

          Friday 27th Nov 2020
          BOSS virtually connected almost 400 individuals within the business supplies sector at their Industry Recognition Awards which took place on the 26th November 2020. The Federation provided a virtual environment where individuals could network with o...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue