• VOW announces Southern launch of First Office furniture range

        • VOW is to hold the southern launch of its First office furniture range at Allianz Park, North London, home to Saracens rugby club, on Wednesday 11th October.

          Members of VOW Venture, the company’s enhanced partner accreditation programme, are eligible to attend the gathering. Resellers attending the southern launch will be able to touch and feel First range’s elements, see some new products for 2018 showcased and hear about VOW’s furniture strategy. The event will also feature a market update from Dan Wooler, Managing Director of Bristol-based furniture reseller TC Group, which operates the outsourcing service for VOW and online resellers. 

          Adrian Butler, VOW Managing Director said, “we wanted to offer resellers a range covering almost all their needs, while providing unsurpassed standards of craftsmanship and pricing. We’ve launched First range now because we really feel we’ve achieved these aims.

          “The early signs are that First range is proving hugely successful, as it’s accounting for an ever-higher proportion of our furniture sales. We’re now enhancing its elements on a quarterly basis.”

          First range now contains upwards of 170 products, aimed at providing a combination of quality and value. It includes office desking, storage and seating, plus items for reception, bistro and breakout areas. The range includes a mix of commodity products, in a number of finishes, whose prices reflect its affordability principle.

          First range is reinforced by VOW’s service, which includes a late deadline of 4.30pm by which customers can place orders for next day delivery. The company also offers free carriage for orders worth over £250. In addition, the delivery and installation service - by trained, specialist furniture fitters - includes full packaging removal, product clean down and tutoring on the furniture’s functionality, if required.   

          First range’s northern launch was held in Leeds during June. It was the initial event of its kind that VOW had staged and the company said it was delighted with results and feedback following the gathering, as 20 per cent of resellers attending placed immediate orders for the range’s products.   

          VOW Venture members interested in attending the southern First range launch event should email marketing@voweurope.com

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