Verbatim GmbH has been appointed by Samsonite to market and sell Samsonite and American Tourister branded luggage products through IT, consumer electronics and office supplies channels across Europe. 

Samsonite, known for its high quality and durable baggage, and was recently named ‘Favourite Luggage Brand’ by TripAdvisor's worldwide community. The range to be sold by Verbatim will initially focus on Rolling Tote Bags, Female Business Bags, Laptop Backpacks, Laptop Briefcases and Bailhandle Laptop Bags.

Rüdiger Theobald, Marketing Director, Verbatim EMEA said, “Samsonite already has successful global distribution, sourcing, product design and technical innovation. The company is now looking to take full advantage of Verbatim’s existing channel experience and sales expertise in office supplies, IT and business travel to help grow Samsonite’s market share and help its luggage brands achieve even higher milestones, regionally and globally.”

Verbatim currently serves the needs of channel partners with its range of high end electronic devices, storage media and PC accessories.

Maike Wertenbruch, Business Development Manager, Samsonite GmbH added, “partnering with Verbatim is a perfect strategic fit. Verbatim has already established a long and lucrative track record when it comes to trading with key retail partners and distributors in office supplies, IT and consumer electronics in Europe. This partnership allows us to tap a larger customer base encompassing PC users and business travellers to increase market share quickly and ensuring the brand can achieve even greater milestones, regionally and globally.”