• Toshiba targets mid-size and corporate market with ‘Make IT Work’ campaign

        • Following the success of previous initiatives, Toshiba have launched the ‘Make IT Work’ campaign for business partners and customers in the mid-size and corporate sector, showing its commitment to the market.

          The campaign will support their new business range with, widely available, dedicated business devices and provide customers and partners with consultation and support.

          Jorge Borges, Head of B2B Marketing, Toshiba Europe, said of the campaign, “we believe is the perfect platform for us to ensure businesses understand we are here to help them adopt smarter and more effective IT strategies every step of the way. We’re also extremely proud of our new business-built devices. They embody the unrivalled security, reliability and manageability Toshiba’s solutions are renowned for, and at a cost-effective price.”

          The European-wide campaign has been baked by an investment of over €1 million and will be supported by a dedicated PR and marketing team plus a dedicated microsite. The 12 new platforms on offer will include four hero laptop and hybrid devices with new Intel 6th Gen Core processors, and Toshiba Cloud Client Manager to easily manage the devices.

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