SYNAXON AG has announced the appointment of Mike Barron as Managing Director of SYNAXON UK. He takes up the position having previously been Channel Director and Head of Purchasing.
The announcement follows the successful implementation of a new strategy and structure for the UK channels services group that was announced in the summer. In this new role, Mike will have overall responsibility for the execution of SYNAXON’s strategy in the UK. He will also retain overall responsibility for vendor and member relationships and procurement.
FrankRoebers, CEO, SYNAXON AG said, “we’re delighted that Mike has agreed to take up this pivotal role at the head of SYNAXON UK. Over the past five years, he has clearly shown his ability, dedication and determination to deliver benefits to our members and supplier partners. His appointment provides continuity for our members, suppliers and UK team and we are confident he will lead SYNAXON UK to even greater successes in the future.”
Mike Barron has been with SYNAXON UK for over five years, joining the organisation as Channel Manager in April 2014. He has been closely involved in the day-to-day running of the UK operation and instrumental in forging a number of new partnerships and building long-term relationships with key distributor and vendor supplier partners. He had previously spent almost a decade in senior posts at technology distributor and reseller businesses and is a well-known and highly-respected figure in the UK IT channel.
Mike Barron added, “I’m honoured to have been given this opportunity to lead SYNAXON UK into the next phase of its development in the UK. I’m fortunate to be building from the very solid foundation that has been established over the past decade. There are exciting times ahead and I look forward to working with the extended team here in the UK, and with Frank and the SYNAXON AG board, in taking SYNAXON UK to even greater heights over the coming years.”
SYNAXON AG will continue with its ongoing planned investment programme for the UK operation, which has already seen additional staff joining. Barron will be supported by and work closely with both Frank Roebers and Mark Schröder, SYNAXON AG Finance Director and member of the executive board.