The Superstat Group has launched a marketing programme that identifies and tailors marketing requirements in line with each dealer's individual objectives. It is called 'It's in the bag' and it sets out a plan for 2015 for dealers with all their activity for the year set out.
From e-marketing to personalised mailers, "It's in the bag" encompasses all of Superstat's initiatives and is shaped to fit their dealer's exact requirements.
Business Development Team Leader, Matt Farrar says: "We understand each of our dealers are unique and we want to ensure that the tools and resources we provide are tailored to that individual dealer. "It's in the bag" enables the principal to focus on growing their business knowing their marketing is taken care of for the year, so all efforts can be placed on business growth".